• The Best Copywriting Is Not Born From Experience

    Potential clients constantly ask copywriters around the world if they have experience in their industry.  If, as a client, the answer you receive is “yes, actually the majority of my clients work in your industry,” run for the hills and don’t look back. Why? Prior knowledge of an industry or a ‘specialism’ within a specific area […]

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  • Invest In Copywriting And Your Customers Will Invest In You

    Yes, I know, another post about professional copywriting being worth its weight in gold.  The fact is that when you use a professional copywriter, you’re going to get content that your customers will relate to because it will be written for them. Still not buying it? OK, let me take a different tack for a […]

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  • Why A Copywriting Budget Is A Must

    Copywriting is at the heart of all businesses. Every business, regardless of its size and sector, needs content. It needs website copy, newsletter content, brochure copy, case studies, reports, white papers, video scripts – I could go on. You could write it yourself, or you could do the smart thing and hire yourself a professional […]

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  • The Price of Copywriting And How To Charge For Your Expertise

      This article is for all copywriters – whether established, starting out, or just thinking about it. Running a freelance business sounds ideal, but it’s not always ‘the greener side’ as discussed in my recent post “Running a Freelance Business – The Truth They Don’t Want You To Know.” Possibly the most contentious issue facing […]

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  • In-house or Outsourced? The Pros and Cons of Freelance Copywriting

      In-house vs. out sourced is a debate that continues to rage and one that I am constantly battling against. A few months ago I did some work for a London based Fintech. They were looking for a new approach to their direct mail letters because their response rate wasn’t the greatest. The then CMO […]

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  • Building Your Freelance Copywriting Business

      Building your freelance copywriting business from scratch isn’t easy. How do you get started? Where do you find your clients? How do you build up a portfolio? They are just a few of the questions that will be flying round your head. I have been a freelance copywriter since 2007 and I am frequently […]

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