• Building Your Email Marketing List

    The introduction of GDPR caused panic among many marketers. No longer could they buy lists and market directly to people who hadn’t opted in. The new regulations came down hard in favour of the consumer in a bid to eradicate the junk email phenomena that has grown to massive proportions over the years. However, that […]

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  • Your Emails Are Offending Potential Customers

    When GDPR arrived, it should have signalled the end of unsolicited emails, or at least that’s what I thought. Judging by the ones I receive on a daily basis, this isn’t the case because a vast number of companies are still sending emails to recipients who have not opted in to receive their messages. Therefore […]

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  • Writing Newsletters Post GDPR

      After the mad panic to comply with GDPR, you can now safely continue with your newsletter marketing. They are still a fantastic marketing tool to keep customers warm leads. Regardless of how long you’ve been marketing in this way, it’s worth going back over how they should be written to make sure your customers […]

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  • The Easy Way To Boost Your Email Marketing Success Rate

      Email marketing is vital for every business. Assuming you’ve got over the GDPR hurdle and are now fully compliant with the new regulations, it’s time to start thinking about your next email marketing campaign. The best campaigns are those that work in tandem with your other online marketing efforts, such as your social media […]

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