• Google isn’t Killing Your Business, You Are

    I wrote and first published this article seven years ago. After a quick update, I think it’s well worth giving it another airing because it is as relevant today as it was back then. Despite what many marketers think, Google is not God.   A quick tweak of their algorithms can make your traffic plummet overnight, […]

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  • Why Google+ Is Shutting Down

    Google+ is shutting down. From its launch, its performance has been disappointing, but that’s not what prompted the decision to close its doors. The reason behind that it a security breach. According to searchenginejournal.com:   During a security audit, Google discovered the following: A bug in one of the Google+ People APIs meant that apps […]

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  • RankBrain – What it is, what it does and what you need to do

      What is it? If you’ve been keeping up with the latest search and Google news, you would have already heard about RankBrain. If you’re unsure what it is, it is Google’s latest ‘toy’ – a machine-learning artificial intelligence system to help the search giant sort through its search results. This video from Bloomberg explains […]

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  • Looking at SEO From Google’s Perspective

      For a number of years, Searchmetrics has been compiling reports about Google’s ranking factors to help developers and SEOers get to grips with what the search giant is looking for. Their latest report focuses on user experience, content, social signals, backlinks and technical aspects. Here’s a quick round up to give you an insight […]

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  • Are You Mobile & Responsive?

    It’s happening whether you like it or not. Mobile marketing is the new black and as such, you need to be part of it. Your website has to be responsive (so it can be viewed on any device) and mobile if you want it to be loved by Google and your customers. I stumbled across […]

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  • How Video Will Get Your Business Noticed

    The best marketing strategy your business can have is a varied one. Just publishing high quality content, although important, isn’t enough. Your customers are all very different (even though they face common issues which bring them to you) and like to receive information in different ways. That’s why the content you produce should be in […]

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  • What’s the Future of SEO?

    Google has been throwing all manner of birds and animals at us recently in an attempt to improve user search experience. Plus, unless you change your Google settings, many of you are seeing local search results rather than county-wide ones. Some may say that’s a good thing, but what about for all those small businesses […]

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  • How Google+ Helps Small Businesses

    Have you got to grips with Google+ yet? There are so many social media tools out there today, it’s hard to keep track of them all. Is it really necessary to use this one too? For many, Google+ is an enigma; it appears to be a hybrid of Twitter and Facebook, so how can you […]

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  • Google – Keeping up With the News

    Nothing stays the same, especially Google. As an internet marketer, you’ll understand the need for keeping up to date with the latest techniques and news if you are to keep your website in the eye line of your customers. Google changes it’s search algorithms, not to be difficult, but to improve the quailty of its […]

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