• Perk Up Your PPC Ads

      What is PPC? PPC stands for Pay Per Click. It’s a form of internet marketing where you create an ad for your product/service, and then, every time someone clicks on it, you pay a predefined fee. Basically, rather than earning your traffic through organic methods, you’re paying for people to visit your website. The […]

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  • More Advice About Creating Google Adwords Ads

      In my last post I talked about creating Adwords adverts with FOMO (the fear of missing out). But what about the rest of the advert? Google doesn’t give you a lot of room to play with when it comes to writing your ads. Other than your URL, you get a heading (25 character limit), […]

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  • Creating Adwords Ads With Added FOMO

      What the hell is FOMO? It’s the holy grail marketers love. It preys on the insecurities of the buyer. It’s the Fear Of Missing Out. It can be generated through time limited offers, limited stock etc.. – you know, the type of thing that people won’t want to miss out on. That’s why FOMO […]

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