• Make Your Blog Voice Unique

      I get approached a lot by companies who, after reading my blog posts say: “I’ve been reading your blogs. I love the way you write and I’d love you to write blogs and articles for us too.” Wow, praise indeed. But I do have a slight issue with this. The way I write reflects […]

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  • 11 Common Blogging Mistakes

      It’s so easy to get started blogging anyone can do it. All you need is a blog, a few ideas, a willingness to write great content and active social media channels to let people know what you’re writing about. You know it’s perfect for your website traffic, positioning yourself as an expert and boosting […]

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  • 3 Reasons Why Your Should Embrace Blogging as Part of Your Job

      Your management team’s latest idea for boosting customer engagement is to get every team member to write a blog post. Today it’s your turn. Yes, you know you should have been prepared for it. Yes, you know you should be keeping an ideas list for articles, but you haven’t. Basically, you see it as […]

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  • How to Improve Your Blogging

      How can you get better at blogging? Practice. You won’t be a success over night because you have to build an audience, find your own blogging personality and spend time testing different approaches until you find the one that suits your audience. Sound hopeless? It’s not. Here are 7 simple things you can do […]

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  • Are You Blogging Effectively?

    You already know blogging boosts your credibility, exposure and drives traffic to your website, but you also know that doesn’t mean it’s easy. How many times have you written a post only for no one to comment on it or share it with others? It sometimes makes you wonder why you bother. But if you’re […]

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  • How to Be an Effective Blogger

      As a freelance copywriter, I have used blogging as a way of promoting my business, my knowledge and to help other people out there who need a bit of help when it comes to copywriting, marketing and general social media issues. But if you are coming to blogging without any experience the whole concept […]

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