• Are White Papers The Same As Marketing Brochures?

      White papers and brochures are two very different animals. Let me explain why. But before I do let’s get one thing straight – white papers are not just for large corporations that do complicated stuff. White Papers are a marketing tool used to help potential customers resolve challenges they are facing. Hang on a […]

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  • What Your White Paper Should Do

    White papers are generally associated with large corporations. They tend to be dense, complex documents with connotations of prestige, power and highbrow ideals. But that’s not what they are all about – any business can produce a white paper. Before I go into what a white paper is all about and what it should do, […]

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