• Writing Press Releases With Clout

    Press releases are a valuable marketing tool for any business. So how come so few businesses use them? They are fairly easy to write, you can even publish them online so avoiding the impenetrable newspaper editor. Yet many companies turn their backs on them in favour of other forms of marketing. Whether you write them […]

    Read more

  • 8 Ways to Boost Your Press Releases

    The press release is one of the most underused forms of marketing out there. And yet they are one of the most effective forms of marketing. Many companies don’t use them because they don’t think they have anything newsworthy to talk about. But what about that new website, the new product being launched, the new […]

    Read more