• The Importance of Internal Communications

      How much thought do you put into your internal communications? Do you treat them as ‘second class’ to your external marketing? After all, they’re just newsletters, emails, intranet articles and that sort of thing. They’re not that important, are they? Yes, they are. Although they may not sell your products and services to the […]

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  • One Way Your Company Can Become A Great Place to Work

    It’s pleasing to see how many companies are striving to be a great place to work.  Many things need to happen to achieve that status. Many of which are far beyond the remit of a copywriter like myself. However, there is a way your copywriter (or me if you don’t have one) can help you […]

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  • How Copywriting Works: Internal Training Information

    Rather than posting another article about the world of copywriting, I’ve decided to do something a bit different. Copywriting is more than just creating sales and marketing content. It also covers areas such as internal communications and training materials. That’s why I have decided to share this case study with you. Case study: Redesigning and […]

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