• What SEO Keywords Should I Use?

      Yes! SEO keywords are still relevant (but anyone who mentions keyword density should be ignored). They tend to be viewed in one of two ways: with clarity of mind, or seen as a murky pool of uncertainty. There are some businesses where it’s obvious what they should be targeting (i.e. because it’s the product […]

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  • Why Small Businesses Are Getting Their SEO Wrong

        Oh God, not SEO again! Yeah, yeah, I’ve heard it all before – get a bunch of keywords, stick them in your site, people will find you… Err, no – if that’s what you think you’re in trouble. And no, SEO isn’t particularly time consuming, ridiculously complicated or impossibly hard. If you get […]

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  • How to Research For Keywords

    I am the first to let out a blood-curdling scream whenever anyone mentions keyword density – it’s a practice that should no longer be used. However, that doesn’t mean to say keywords are defunct. You must still do your keyword research before setting up a website to aid with its design, navigation and copy. So […]

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  • Why Keyword Research is The First Thing You Should Do

      What should come first? Your website or your keyword research. Unlike the chicken and the egg conundrum, this one is easy to answer – your keyword research should always come first. Researching your keywords (not guessing) is vital if you are going to get the most out of your web presence. The words you […]

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  • How To Improve Your Conversion Rate

      First off, do you know what your conversion rate is? If your marketing is to be effective you not only need to know your conversion rate, you must also understand your conversion goal. Everyone’s conversion goal will be different. It could be: Newsletter sign-ups Brochure downloads Sign-ups for a free trial Email enquiries Phone […]

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  • Driving Traffic

      If you’re an online marketer you need traffic – and a lot of it. Why? Because your traffic is your customers and more customers means more money. How do you actually get more traffic though? And, once you’ve started to get it, how do you convince them to buy from you? There are various […]

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  • Using YouTube for Keyword Research

      Sally Ormond, freelance copywriter, comments on Kieron Hughes’ post “Using YouTube as a keyword research tool for SEO” that appeared on SEOMOZ.org When talking keyword research, most people think about what they’re selling (products and services) and probably their geographical location. For many people, the primary tool used is the Google Adwords Keyword Tool. […]

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