• Know Your Customer Also Applies To Your Copywriting Audience

    know your customer   KYC (know your customer) guidelines in the world of finance help banks and other institutions verify the identity, suitability, and risks involved in maintaining a business relationship. In other words, it prevents businesses from being used by criminal elements for money laundering. So how does KYC help in the world of […]

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  • Why Copywriters Must Understand to Whom They Are Writing

      Are you talking to me? There are still many people out there who believe that copywriting simply involves writing stuff. I wish it were that simple. The problem is, if I don’t know who will be reading my ‘stuff,’ I have no idea how to write it. That might sound a tad dramatic, but […]

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