• Writing A Sales Letter – Tips From Legendary Copywriters

    Sales letters remain a common form of marketing. However, they are also the trickiest to write. Understanding the art behind them and the needs of the customer are imperative to success. To help you out, I wanted to share this infographic with you. I found it on Crazyegg, and it shows you what the legendary […]

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  • Are Landing Pages Good For SEO?

      Before I answer that, I want to talk a bit about landing pages and why you need them. Unlike a general website, a landing page focuses on one product or service and is targeted towards a specific user. They have three main aims: Encourage a visitor to click to go to another page Convince […]

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  • A Quick Guide to Why Landing Pages Don’t Need a Gag

      I am so fed up of seeing landing pages that try to be funny in a lame attempt to get me to sign up for something, or buy a product. It’s not necessary. That’s right, if you’re working on your landing page right now and have been stuck for a gag for the heading, […]

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  • What’s the Most Important Part of Your Landing Page?

    What is it? Is it the headline? Perhaps the first paragraph? How about your offer? Or, maybe it’s your call to action? No, hang on, what about the font and design that you use? What about the sign up form? If you listen to the copywriting great, David Ogilvy, he’ll tell you that: “On average, […]

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