• Link Building in 2016

      I hesitate to say that search engine optimisation (SEO) has changed a lot over the years, mainly because, if you’ve been doing it properly, it hasn’t really altered much at all. High quality content has always been important, as has links to/from authority sites. The only thing that’s changed is Google’s crack down on […]

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  • Rand Fishkin Reveals Why Your Links Aren’t Boosting Your Rankings

    As a copywriter I’m not an SEO expert, but have a rough working knowledge of how to go about it to help my site rank well. The world of search engine optimisation is constantly changing and keeping pace with it can be a real challenge for people like me. That’s why I regularly trawl the […]

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  • How to Spot an Unnatural Link

      Google is cracking down on dodgy links. Sites are being penalised left, right and centre so it’s vital you know what constitutes an unnatural link to make sure you don’t fall foul of Google’s wrath. An unnatural link (in simple terms) is a link that only exists to manipulate the page rank or search […]

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  • Content Marketing Will Be The Death of SEO

    This is an unusually short post because I feel a rant coming on. Content marketing is killing search engine optimisation – some would like you to believe that, but I’m not falling for it. You have a limited marketing budget. On the one hand you have the content marketing camp telling you the smart money […]

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  • Why Bradley Wiggins Would Make a Good SEO

    Short and sweet one today. I love cycling. Not only is it a great form of exercise, it’s sociable and a great way to clear your head. Us Brits are pretty good at it too – Wiggins, Cavendish, Froome, Hoy, Trott… But what does SEO have to do with cycling? Quite a lot. Last August […]

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  • The Importance of Link Building

    Link building is a vital part of your SEO strategy. Google uses the links that point to your website to judge its authority – the more relevant links it has, the higher its authority is deemed to be and so the higher it will rank. Therefore every external link pointing your way acts as a […]

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  • Effective Anchor Text

    One of the most important parts of your search engine optimisation strategy is link building. They are essential if you are to achieve and maintain good rankings. But how can you be sure you’re using the most effective anchor text linking structure? For many people, that just involves using their keywords as their anchor text. […]

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  • How to Link Build Well

    When it comes to search engine optimisation strategies, there are a number of elements that must be addressed: Keywords Well designed website Title tags and META Descriptions SEO copywriting Links The first 4 are all vital to your SEO success, but number 5 is possibly even more important. Your link building strategy is the engine […]

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  • How to Write Great Headlines for Articles

      Your headline is the make or break of your article. If it doesn’t immediately grab attention, a reader is unlikely to read your article  – regardless of how many hours you slaved over it. Many online marketers write articles because they know they are a great way to build backlinks which are vital to […]

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  • How To Keep Your Readers’ Attention

        Getting someone to find your website is one thing. Encouraging them to read your content while they are there is something entirely different. If you market your business online you probably spend hours producing content that is designed to promote you and your business and build links. To target your audience you would […]

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