• Plain English Doesn’t Mean Dumbing Down

    Plain English is the only language you should use when creating marketing materials.  That is my mantra, and I stand by it.  Often, when people use a copywriter, they are under the false impression that the writer’s job is to make them (the client) appear intelligent.  Wrong.  You copywriter is working on your behalf, but […]

    Read more

  • Contractions In Your Marketing Copy – Right or Wrong?

      Should you use contractions in your marketing copy? That is a question that causes divisions. One camp thinks the use of contractions makes writing come across as natural and friendly. The other camp thinks they lower the tone and are sloppy. After browsing through the many blogs I have written over the years, I […]

    Read more

  • Don’t Be Lazy. Write Your Own Content

      No, I haven’t just committed business suicide, I’m just telling you a fact. Your audience demands content. They want to learn from you, but not just once in a blue moon – consistently. Yes, I’m talking about blogging. There are a lot of writers out there who will gladly produce your content for you […]

    Read more

  • How to be Unique in Your Market Place

    You hear it all the time. If you want stand out from your competition you’ve got to have a unique selling point – a point of difference that no other company can offer. The problem is if you sell widgets, the chances are your widgets are very similar to those that your competitors sell. Sure, […]

    Read more