• Stop Content Marketing – You Don’t Know What You’re Doing

      Content marketing is one of those phrases everyone’s banding about. In your marketing strategy meetings you’re being constantly told you need to do it, but no one’s telling you how or why. It’s not enough just to say ‘hey, we blog therefore we have a content marketing strategy,’ because unless you have a clear […]

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  • What is Predictive Intelligence and Do You Need It?

        Here we go again. A group of marketers have come up with yet another indecipherable buzzword. What is Predictive Intelligence? The best way to define it is: “…the process of finding out how consumers react to sales messages and combining those findings with their characteristics. This data is then crunched and an automated […]

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  • Top Marketing Trends For 2016

      Creating a winning marketing strategy would be so much easier if you knew what the future held. New trends are driven by customer demands and technological advances and trying to keep up with all the new thinking can create a very real headache. So what’s just around the corner? What will 2016 bring? While […]

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  • How to Launch a Successful Marketing Campaign [Infographic]

      You’re well into the new year now (well, a couple of weeks) and you’re thinking about projects for the next 12 months. Over the holidays a seed of an idea began to grow in your head and now’s the time to breath life into it and watch it grow. But how? What should your […]

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