• The Power of a Guarantee

    The one thing stopping a lot of people offering a guarantee is the though that, if they do, loads of people will use it as a way of getting their money back, which will cost a fortune. True, there may be one or two people that do that, but by offering a guarantee you will […]

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  • Google – Keeping up With the News

    Nothing stays the same, especially Google. As an internet marketer, you’ll understand the need for keeping up to date with the latest techniques and news if you are to keep your website in the eye line of your customers. Google changes it’s search algorithms, not to be difficult, but to improve the quailty of its […]

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  • What is Your Website For?

    If you automatically answer to the question – why do you have a website? – is… Because everyone else has got one …you could be in trouble. Yes, being in business today means you are expected to have a website, but that shouldn’t be the only reason for its existence. Your website must have a […]

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  • How to Link Build Well

    When it comes to search engine optimisation strategies, there are a number of elements that must be addressed: Keywords Well designed website Title tags and META Descriptions SEO copywriting Links The first 4 are all vital to your SEO success, but number 5 is possibly even more important. Your link building strategy is the engine […]

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  • Relationship Selling is More Powerful than Traditional Cold Calling

    Do you remember the days when marketing your business involved taking out an ad in a magazine or local paper. It was great wasn’t it? Your little box snuggled up against all your competitors’ little boxes. Then of course there was the humble mail shot, not to mention the dreaded cold calling. You’d spend hours […]

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  • Using Social Media Effectively

      Once upon a time, customers could only get in touch with you by telephone, letter or by visiting your premises. If they were unhappy, they’d probably moan about you to a friend or two and you’d be non the wiser. How times have changed. Now, if they’re unhappy they’ll tweet about it or post […]

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  • What Do Your Customers Want?

      Yes, I know – if you could answer that, marketing your business would be a doddle. You’d be able to second guess precisely what they want, provide it for them and keep them happy forever. That’s a nice dream but it will never be a reality. The dilemma is that your products and services […]

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  • How Newsletters Can Build Relationships

      Keeping in touch with your customers will set you apart from your competition. All too often businesses take your money and wave goodbye. But they’re missing a trick. Regular contact with your customers (and prospective customers) is vital because it keeps you in their mind when they’re in need of your products or services. […]

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  • Marketing With Google Local

        Does this look familiar? This is the Google 10 box that appears at the top of your search results. It shows 10 local businesses that relate directly to your search term (so in this case it is builders). Ever wondered how companies get listed here? Or haven’t you given it much thought because […]

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  • Video Marketing on Your Website

    The first thing your website has to do is engage your reader. Granted, the design of your site and its copywriting will go a long way to persuade your reader that you are the company for them. But how about getting a bit more personal? Be visual with video More and more companies are using […]

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