• The Secret to Email Marketing Conversions

    If you get it right, email marketing can be one of the most effective marketing tools available to businesses today. Yes everyone’s doing it but that doesn’t mean it’s easy-peasy-lemon-squeezy. If you want it to work you must give each email a lot of serious thought otherwise it will simply end up being deleted. Every […]

    Read more

  • Copywriting–Is Your Sales Pitch Right?

      Hey, I’m a copywriter so I know exactly what my audience wants, right? All they want is an incredible offer and they’ll be putty in my hands. If real life was like that it would be amazing and my job would be very easy. But sadly in the real life creating copy that sells […]

    Read more

  • Marketing for Eternity

      Every marketer’s dream is to come up with a piece of collateral that markets their business forever. Wouldn’t that be amazing? Well, not only is it an amazing thought, it is also possible to achieve. Don’t believe me? Read on. Eternal online marketing In years gone by most of your marketing would have been […]

    Read more

  • How to Create a Successful Direct Mail Letter

    Although there are many different uses for the direct mail letter, they all have common characteristics that make them successful. Of course, your list and your offer will also have a big impact on your success rate but the characteristics I will be talking about are those that make the letter powerful, engaging – a […]

    Read more

  • How To Direct Mail

        Direct mail has always been a very effective marketing tool – but only if you get it right. It won’t have a place in every business, especially with the advances in online marketing. But it is still very much alive and well. If you dabble in direct mail and want your campaigns to […]

    Read more

  • Spot The Difference – On Line & Off Line Copywriting

    Is there really a difference between producing copy for on and offline purposes? Well, let’s think about that for a moment. What’s the most important thing to focus on when producing sales copy? Your reader. Once you know who you are writing for, what do you have to remember? To sell the benefits of the […]

    Read more

  • Should Your Copywriting Be Clever?

      Clever copywriting as opposed to what? Well, a while back I was asked to take part in an online Q&A session with The Guardian about copywriting as a career. During this discussion the question was asked whether copywriting should be clean or clever. Clean copywriting is all about producing very tight, concise and compelling […]

    Read more

  • Copywriting Attraction

      Are freelance copywriters the only people who can write persuasive copy? I would love to answer that with a yes, but anyone can write persuasively if they have the time and inclination. But as time is a rare commodity these days it is often more cost effective to use a professional copywriter. Creating a […]

    Read more

  • Making The Most Of Local Search

    The chances are, if you’re reading this you have a website and do a fair amount of online marketing – or at least you’re beginning to. Local search is becoming a very important tool for many businesses. Twenty or Thirty years ago, if someone wanted to find a local service provider, they’d look in the […]

    Read more

  • What’s The Point of Copywriting?

    There definitely is one – an enormous one. To give you a clue, it is something you should be thinking about even before you pick up your pen or strike a key on your keyboard. Have you worked out what it is yet? Purpose Everything you write must have a purpose. If it doesn’t, what’s […]

    Read more