• Make Your Copywriting Persuasive

    As a business owner, you know people aren’t going to buy from you just because you tell them how marvellous your product is. If they did there would be no need for freelance copywriters like myself (a very bad thing) even though it would make your life easier. To get someone to come to that […]

    Read more

  • Why Press Releases Are Important

    Probably one of the most effect, and yet the most under used forms of marketing tools available to businesses ins the press release. Over the past 12 months, how many press releases have you made on behalf of your company? 20…15…..10…..3….? None? When’s the right time to issue a press release? At one time or […]

    Read more

  • “You talking to me?”

    What is the one marketing mistake I see companies making time and time again? It’s all over their website, brochures, leaflets, email marketing – in fact every piece of marketing spiel they produce. Give up? They talk about themselves. Who’s doing the buying? I know you think the world of your company and its products […]

    Read more

  • Do You Know What Your USP is?

    What is unique about your company? What is it that sets you apart from the competition? In other words what is your Unique Selling Point? Before you attempt to write any marketing materials, you must identify your USP. It can be anything, such as: Guaranteed next day delivery worldwide Your product guarantees a boost in […]

    Read more

  • Make Your Copy Stand Out

      If you think of a piece of copy, the main elements that you’ll immediately think of are the headline, body copy and call to action. These are all very important aspects of any piece of copywriting, but they aren’t the be all and end all. There are other elements that a freelance copywriter can […]

    Read more

  • 8 Ways to Boost Your Press Releases

    The press release is one of the most underused forms of marketing out there. And yet they are one of the most effective forms of marketing. Many companies don’t use them because they don’t think they have anything newsworthy to talk about. But what about that new website, the new product being launched, the new […]

    Read more

  • Use Copywriting to Boost Your Sales

    If you’re not a copywriter but want to write some sales copy, where do you start? Well, the best place is with your reader. Your reader will be doing the buying so make sure their needs are placed before your own. That means forget great swathes of writing about how great your company is – […]

    Read more

  • Make it Better with Copywriting

    Since setting out in the world of copywriting, there are two questions I am constantly asked: 1. What does a copywriter do? 2. How do you write? The first is simple to answer. Copywriting is sales writing. It is my job to look at a business, learn about its products, services, people and ethos and […]

    Read more

  • Email Marketing : Why Isn’t It Working?

    Help! I have just started an email campaign and it’s not bringing in the results I want. What’s gone wrong? Why isn’t it working? Sound familiar? Email marketing is an art that has several elements that work together. Miss one of those out, and you could be heading for disaster. If your email marketing campaign […]

    Read more

  • Copywriting Secrets

    Psst. Come here – did you know there are millions of adverts everywhere you look? They’re on websites, in brochures, newsletters, emails… Do you want to know how to make yours stand out? Take a look at what your competitors are doing…and then do something completely different. I bet if you were to study the […]

    Read more