• Keep Your Copywriting Fresh

    Creating copy for your marketing materials can take time. Getting your message just right takes thought, skill and a lot of practice. You marketing materials have to sell for your company without being able to speak. Their copy has to engage the reader instantly but without eye contact. That’s quite a tall order. But your […]

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  • Write to Sell

    Isn’t that a wonderful sight? An out-stretched hand waving a credit card in your direction. Wouldn’t it be amazing if your copywriting (sales writing) made everyone do that? Products would simply fly off your shelves. People are more likely to buy from you if they trust you. Therefore your sales writing has to build a […]

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  • B2B and B2C Copywriting

    Is there a difference between when writing to a business audience and writing to a (personal) customer audience? That is a question that frequently causes arguments amongst freelance copywriters – or at least heated discussions. Before I begin, this is my own opinion on this particular conundrum, and one that has stood me in good […]

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  • Basic Copywriting – Understand What Your Customers Want

    One of tricks of successful copywriting is understanding what your customers want. You might think that is obvious – it’s what they ask for. Well, it’s not always that straightforward. There is really only one way you can determine exactly what your customers are looking for and that’s through research. How to research As a […]

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  • The Various Guises of Copywriting

    Practically anything can be sold – products, services, information – so you would probably assume there is a vast range of different types of copy. Well, if you look deeper you’ll discover there are three types of copy that fulfil just about every possible use: Copy that sells to your reader Copy  that attracts customers […]

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