• Why You Need A Tone Of Voice Guide And How To Create One

      In the online digital world, your tone of voice is what sets you apart from your competitors. That’s why paying attention to the way you communicate (and keeping it consistent) is vital. If you’re unsure of what tone of voice means, basically it’s how you use language, the style you choose (i.e., professional, natural, […]

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  • The Benefit of Print Newsletters Over Email Newsletters

      I get it, everything is going digital so it makes sense to send your newsletters by email. It’s fast and cheap, especially if you have a whopping database (that is of course GRDP compliant). But what happens if you’re a small company with a limited database of a few hundred people? If that’s the […]

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  • Move Over E-Commerce, It’s Time For C-Commerce

        No, I haven’t been at the gin. C-commerce is all about the connected experience. Your customers no longer want the crude and clunky online sales experience they’ve been used to. Now they want the all singing all dancing smooth experience that places the customer right in the heart of everything. Let me explain. […]

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  • Why Your Marketing Should Be About The Why And Not The What

      The vast majority of business write website copy that focuses on what they do. They believe that’s what people want to know. After all, when someone lands on a website, they want to know they’re in the right place, so it makes sense to kick things off with: “We are the market leaders in […]

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  • Are Press Releases Still Relevant?

      Is there still a place for press releases in the 21st century? Our high-tech environment means we can get news 24/7 anywhere and in whatever format we choose. So does that mean you’re wasting your time writing press releases? IMHO, I don’t think so provided you are using them to announce a real news […]

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  • Copywriting is Not a Panacea

      If you’re looking for a universal remedy to your marketing woes that will convince everyone that comes into contact with your content that they must buy from you-you won’t find it. Nope, not even professional copywriting will do that for you. There is only one guarantee in marketing, and that’s the fact that not […]

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  • 5 Ways to Stop Selling and Make An Impact

      Do you want to know what’s turning off your customers? Your insistence on selling to them at every given opportunity. You might think that as a marketer that’s your job. Well, you’re wrong – at least not to overtly sell. This theory is backed up with some research carried out by Neilsen that identified […]

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  • Focusing Your Message – What Are Your Priorities?

      One of the biggest issues I find in the marketing world is clients not knowing what their priorities are. Or, to be precise, they think they know what they are, but they’re wrong. Let me explain. When meeting with a client for the first time, I’ll spend a lot of time chatting about what […]

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  • Why Politicians Make Crap Copywriters

      You can’t escape politics these days. Elections are never-ending (rather like the DFS sale), and every news bulletin seems to include a couple of politicians flinging muck at each other. They (the politicians) complain that the public doesn’t engage with them – well that’s because they’re sick and tired of all the backbiting. It […]

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  • Why Aren’t People Reading Your Content?

      The simple answer to that question is because it bores the pants off them. Harsh words, but very true. Yes, you may well have spent hours labouring over your article. I’m sure it is incredibly well researched and has been proofread within an inch of its life, but that still doesn’t mean it’s interesting. […]

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