Tag Archives: Marketing
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When Is The Best Time To Send Your Emails?
Is there a best time to send emails? When is the worst time to send emails? A quick Google search will deliver umpteen results for articles that claim to give a definitive answer to these questions. The truth is, it depends. Your industry, audience, geographical reach, the temperament of the recipient, their workload etc., […]
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Creating Content – Looking Beyond the Mirror
The wheels of business need content to keep them turning. It can take several different forms: text, infographics, video, podcast, etc. Designed to connect with your audience, it’s what drives leads and, sometimes, closes sales. Or at least that’s what it should do. All too often it’s overlooked leaving you scratching your head. How […]
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What Is Your Brand?
How much thought went into your brand when you started your business? Probably not a lot. I would imagine you decided what business you wanted to start, paid a web designer to out a small site together, spent hours/days/months (delete as appropriate) writing the content for said website and then…well, that was it. Along […]
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When Are Features More Important Than Benefits?
Every copywriter under the sun will tell you it’s vital your content focuses on the benefits your customers enjoy from your products or services. It’s these that will make them want what you’re offering enough to buy. But is that always the case? Should benefits always take centre stage? Getting into the B2B mind-set […]
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Why Small Businesses Owners Should Be Themselves
This post is for the one-man/woman band. They are the unsung business heroes juggling multiple hats to bring unparalleled levels of services to his or her customers and flexibility that most corporations would give its right arm to possess (if it had one). I say to you it’s time to stand up and take […]
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Marketing Has Changed, Have You?
Once upon a time, your customers were clueless (in the nicest possible way). They would contact you wanting to learn about your product or service. Your sales team were happy to chat to them, convincing and persuading them that your offering was the only one on the market that could satisfy their needs. They […]
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The Benefits of Working With a Ghostwriter
Wouldn’t it be great if you finally got that book written? For years you’ve meant to start it, but something always gets in the way. Last year you even set aside some time, but after looking at a blank page for five days, you gave up. Someone suggested you find a ghostwriter, but you […]
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What Is a Style Guide and Why Do You Need One?
One of the simple things that give your organisation credibility is your consistency of style. By style, I mean your written communications, marketing materials and visuals. It is basically a guide that defines the written brand of your business (your stylebook looks at company colours, logos etc.) that is used by anyone who creates or […]
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Use Images to Optimise Your Blog’s SEO
You don’t need me to tell you about why you should be using images in all your blog posts. Just in case you’re unsure it’s because images will entice visitors to click through to your website more readily. A headline is all well and good, but a great image is more persuasive. But just […]
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How to Make Your Company a Zebra Among Sheep
How do you decide on the approach your marketing content will take? Do you look at your business, its ‘personality’, the way you want to be viewed by your customers? Or do you take a peek at what your competitors are up to and base your decision on that? If you fall into the […]
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