• How to Create an Explainer Video

    Explainer videos are fantastic tools that quickly get across the message about the benefits of your product or service to your audience. Hmm…that sums up this whole post really. But as it’s a bit short, let’s have a think about how to make your explainer video as powerful as possible. You already know how much Google […]

    Read more

  • How to Combat the Fear of Being Ripped Off

      At some point in your life you’ve been ripped off. It was either that gizmo you bought from the market that worked for 30 seconds before giving up the ghost, or the ‘get rich quick’ scheme you fell for hook line and sinker. Whatever it was, it really hacked you off and you vowed […]

    Read more

  • How to Write Sales Copy That’s Invisible

      No, I haven’t been at the cooking sherry, you really can write invisible sales copy. Let me explain. Do you write your own copy? If you do, I’m willing to bet that, at some point, you’ve fallen at one of hurdles that determines its effectiveness: It’s full of we It’s a blatant sales pitch […]

    Read more

  • When Do You Start Selling To Customers

      Your business will only survive if you and your sales team sell. That’s a given. So when, in your opinion, does that selling process start? Is it from the initial phone call, email or visit to your shop? Nope, you’re way off. Granted, if you were to define the act of selling it would […]

    Read more

  • SME Marketing – Plural and Singular?

      This is one of the questions every small business owner will ask, especially when they work alone. Is it best to create marketing materials that use ‘I’ or ‘we’? Let’s take a look at the pros and cons of each approach. Taking the singular path There are a lot of businesses out there run […]

    Read more

  • Email Marketing for 2016 – Infographic

    If you already use email marketing as part of your strategy, the good news is the experts say it’s here to stay. The following 2 infographics highlight some useful email marketing stats and tactics to help you get the most from it. One of the most effective tactics is still to segment your email list, […]

    Read more

  • Can Cold Calling Really Work?

      I hate cold callers. The last thing I want is some random company calling me to try and sell me something I’m not in the market for. To be honest with you, even if I was, I wouldn’t buy from a cold caller on principle. Why should I have my working day or, even […]

    Read more

  • Successful Summertime Marketing

      How do you know when you’ve hit the summertime marketing period? OK, smarty pants, yes the warmer weather is one indication, but here in the UK you can be waiting a long time for it to warm up. I’m thinking more about the quiet office; the phones stop ringing; clients and staff are jetting […]

    Read more

  • Maximising Your Email Marketing Open Rate

    Email marketing remains one of the most popular forms of marketing. When things get a bit slack, it doesn’t take long to put something together and send it out to the thousands of opt-in contacts in your customer database. The only problem is most industries have an average open rate in the low 20 per […]

    Read more

  • Marketing Your Marketing

    This post first appeared on our sister blog, FreelanceCopywritersBlog.com, but we wanted to share it with you too. Everyone knows that content marketing is the way to go. With SEO becoming more social, it’s essential that businesses start to get great information out to their potential customers, to remain visible in the search results. But […]

    Read more