• How to Stay Connected Without Being a Pain

      As a business owner you’ll come across a lot of people at networking events, trade shows, through social media and just during your day-to-day activities. Always thinking about the next big opportunity, you diligently record their contact details so you can stay in touch. Every so often you send them a personal email to […]

    Read more

  • Email Marketing Tips

      What kind of success rate are you getting with your email marketing at the moment? Pretty good or could do better? Your electronic marketing strategy should be constantly evolving – test, test and test again until you create the optimum format and content strategy for your audience. Just in case you’re looking for inspiration […]

    Read more

  • Driving Traffic

      If you’re an online marketer you need traffic – and a lot of it. Why? Because your traffic is your customers and more customers means more money. How do you actually get more traffic though? And, once you’ve started to get it, how do you convince them to buy from you? There are various […]

    Read more

  • How Newsletters Can Build Relationships

      Keeping in touch with your customers will set you apart from your competition. All too often businesses take your money and wave goodbye. But they’re missing a trick. Regular contact with your customers (and prospective customers) is vital because it keeps you in their mind when they’re in need of your products or services. […]

    Read more

  • How Old is Your Email Marketing List?

      Regular communication with  your customers is a great way to keep them informed and to keep your name firmly etched in their minds. One of the most effective ways of doing this is through email marketing. New subscribers will eagerly await your first email to land in their inbox. They will probably continue to […]

    Read more

  • Newsletters–What Do You Put In Them?

      You already know how important it is to maintain regular contact with your customers through a regular newsletter—but how easy do you find it to come up with interesting content? Whether you create your own content or hire the services of a freelance copywriter, your newsletter has to provide information that your readers want […]

    Read more