• Google – Keeping up With the News

    Nothing stays the same, especially Google. As an internet marketer, you’ll understand the need for keeping up to date with the latest techniques and news if you are to keep your website in the eye line of your customers. Google changes it’s search algorithms, not to be difficult, but to improve the quailty of its […]

    Read more

  • Connecting Through Online Marketing

      Content marketing online, gives you the power to educate, communicate, influence people and attract a continuous stream of potential customers. But you must have a strategy. Jumping in without thinking rarely works. You must be realistic and understand that results won’t happen over night. To make it work you need patience and perseverance. As […]

    Read more

  • Don’t Be An SEO Black Hat

      Are you being tempted by the dark side? Are you looking for great results without the hard work? If you are, you are heading for a very big fall because the grass most certainly isn’t greener on the dark side. As an online marketer, search engine optimisation is vital for your survival. But the […]

    Read more

  • Social Media–The Internet’s Marmite

      Most people will either love social media or hate it – with the odd few thrown in who simply don’t ‘get it’. But the problem is for those who hate or don’t ‘get it’, social media is here to stay and it will continue to grow. We’ve already seen Google join the party with […]

    Read more

  • The Value of Internet Marketing

      Internet marketing is vitally important for your business. Not convinced? OK, utilising activities such as article marketing, social media, blogging and other content creation will have a dramatic effect on your business’ online visibility and exposure. Just in case you are still sitting there shaking your head, take a look at a few facts […]

    Read more

  • Read All About Us

      As a website copywriter, I have been know to harp on about your website copy should address the needs of your reader. What do I mean? Basically, your content must focus on the benefits of your product/service to the reader rather than focusing on your company and its accomplishments. That may sound easy but […]

    Read more

  • Marketing With Google Local

        Does this look familiar? This is the Google 10 box that appears at the top of your search results. It shows 10 local businesses that relate directly to your search term (so in this case it is builders). Ever wondered how companies get listed here? Or haven’t you given it much thought because […]

    Read more

  • Does My Business Need a Website?

      Despite living in a virtual age there are still many businesses out there resisting the urge to have a website. Some of the common arguments about not buying into virtual real estate are: It wouldn’t suit our customer base We get enough customers without having an expensive website I don’t understand all that computer […]

    Read more

  • Online Marketing–Mistakes That Could Damage Your Business

      Online marketing – love it or hate it, if you’re a business owner you have to get to grips with it. As the vast majority of the population use the internet to search for products and services these days, if you you don’t have an online presence you will be missing out on a […]

    Read more

  • How Effective is Your Social Media Marketing?

      Loads of companies are now using social media – applications like Twitter, LinkedIn, Facebook and blogs are transforming the way they interact with their market. Are you using social media? Are you monitoring its effectiveness? I’m guessing you answered yes to the first question and went quiet, or whispered no to the second. Blindly […]

    Read more