• Why Professional Copywriters Make Great Listeners

      Professional copywriters spend most of their time researching and writing. You’d expect that, right? But they also do a lot of listening. During project briefings, I have been known to kick things off and then sit in silence, listening while my client speaks. No, it’s not because I have nothing to say; it’s because […]

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  • Why Work with a Professional Copywriter if You Don’t Heed Their Advice?

    Professional Copywriter meets potential client: [Scene: INT. CLIENT OFFICE – DAYTIME] The scene begins in a modern office. Behind an imposing oak desk sits a manager, suited and booted. Opposite is a well-dressed female copywriter holding a pad and pen. We see a long shot of them as they chat about the weather etc. The […]

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  • Trust Me. I’m a Professional Copywriter

    Why You Should be Open-minded When Working with a Professional Copywriter You’ve decided it’s time to call in a professional copywriter. Yes, it will stretch your budget, but you understand the importance of focusing on the long-term benefits of professionally written content. You’ve been smart, done your research and realised that offshore content mills are […]

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  • Professional Copywriter – Yes, It’s a Real Thing (I’m One!)

      Professional copywriter makes an emotional plea to the audience… I had a strange dream last night. I was meeting with a potential client looking for someone to write the content for their new website.   It started well enough, exchanging small talk, explaining how I got into copywriting and the experience I’ve gained over […]

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  • Inject Life into Your Marketing

      [This blog was first published (under a different name) way back in 2011. But despite its age, I decided to give it a little revamp because its sentiment is just as relevant today.] If you’re in business, you have to get into marketing. Large corporations have dedicated marketing departments who take care of everything, […]

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  • Take Responsibility For Your Marketing Strategy

    If you’re lucky enough to have enough of a budget to secure professional help for your marketing, it doesn’t mean you can pass the buck when things go wrong. Of course, I’m not referring to those of you that employ a marketing agency to run that side of things for you. This post is aimed […]

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  • Why Hire A Copywriter If You’re Going To Change Their Words?

    Here’s the scenario: you’ve found a brilliant copywriter to work with you on your website. During your initial meeting, you told her all about your business, its services and your customers. Together you teased out the main benefits you offered and produced a guide to who your ideal customer is – their hopes, fears, lifestyle […]

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  • Why Don’t You Want To Be Different?

      From an early age, we’re led to believe that being different is a bad thing. Throughout our school journey, we want to fit in with the ‘in’ crowd. We see our parents frown at those who embrace their individuality through makeup, clothing, behaviour etc. Their disapproval rubs off on us, reinforcing our ‘different is […]

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  • Copywriting Done In-house Can Be Unsanitary And Flamboyant

      Hang on a minute; writing is writing, right? It doesn’t matter what format it takes – advertising, marketing, fiction, and academic – its just words on a page or screen. Oh boy – that’s the kind of idea that’s responsible for all the terrible sales copy out there. Why? Because everyone thinks they can […]

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  • Corporates, You Need a Virtual Copywriter. Here’s Why

      Every business needs content and corporates need more than most. Looking beyond your website content, there are also: Brochures Emails Internal communications Whitepapers Reports Articles and blogs Scripts Case studies It’s an uphill struggle. To keep up with this demand, you can either palm tasks off on your already overworked staff that doesn’t have […]

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