• Are Freelance Copywriters Expensive?

      If you look solely in terms of a quote on a piece of paper, then yes, an experienced, professional freelance copywriter will look expensive (not to be confused with content writers who tend to generate large volumes of content for not a lot of money). Why? Well, for starters a freelance copywriter has heaps […]

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  • Do You Really Have to Blog to Build Your Business?

      Ask anyone who’s involved in online marketing about how to get great rankings, and they’ll recommend you start a blog. Does that mean you’ll only rank if you have a blog? No. But before you start dancing around the office, here’s a cautionary word or two. It is possible to rank well and get […]

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  • Why Professional Copywriting Isn’t as Cheap as Chips

      Content – you can’t live without. Whether it’s creating new web content, brochure copy, an email campaign, white paper, case study or article, it takes time, skill and a certain flair to produce something that’s engaging. You usually tell yourself you don’t have the time to create it yourself when the simple truth is […]

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  • The is Why You Need a Second Pair of Hands

      Earlier this month I wrote about why virtual relationships between copywriters and corporates work, an idea that I now want to expand on. Getting meetings with corporate clients can be like wading through treacle. Take this recent example as a case in point. It took a year to get in to see a potential […]

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  • Yes, Your Copywriting Project Does Need Research

      Marketing budgets have never been tighter, I get that, but that doesn’t mean you should start to skimp on the important stuff. I have noticed a trend recently in the enquiries I have been receiving. One or two, once they have received my proposal and quote, suddenly announce: “It’s OK, you don’t need to […]

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