• Why Does Professional Copywriting Cost So Much?

    I don’t think professional copywriting is expensive. But I would say that, wouldn’t I? Many see it as an optional extra to their business’s marketing strategy, but it’s essential. I think the problem most people have is that writing is something everyone can do. But that doesn’t mean you can write commercially. Several years ago, […]

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  • The Price of Copywriting And How To Charge For Your Expertise

      This article is for all copywriters – whether established, starting out, or just thinking about it. Running a freelance business sounds ideal, but it’s not always ‘the greener side’ as discussed in my recent post “Running a Freelance Business – The Truth They Don’t Want You To Know.” Possibly the most contentious issue facing […]

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  • How Much Is Professional Copy Worth To You?

      Picture this. Your business is growing, and with it, it’s demand for high-quality content. You have a new website that needs copy, brochures, articles, case studies and white papers that require writing. The problem is you don’t have the skills or time to do them. Then it hits you. You need to find a […]

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  • Great Copywriting Takes Longer Than You Think

      Every copywriter comes across this problem. Practically every new client will take this stance when it comes to negotiating the fee for a piece of work. What is it? “It won’t take that long; you only need a day and a half to write that document.” Is that right? So, what you are you […]

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