• Learn How to Write Like a Professional

    Do you want to look and sound like a professional writer? A good piece of writing is hard to define, but you know it when you see it. Words that flow, sentences that are easy to follow, and paragraphs that draw you in all help to create text that appears effortless to the reader. So, […]

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  • Why It’s A Bad Idea To Write Your Content In-house

    Times are tough and you need to keep your costs down, I get that. But it’s important not to lose sight of the bigger picture while you’re finding ways to trim your spending. If you’ve used a copywriter in the past, you may decide bringing content production in-house will save you money. However, the opposite […]

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  • Why Are Professionally Written Words Best?

      Words. You use them every day. You send emails to customers, create marketing materials, produce content for your website…the list is endless. How much thought are you giving to the words you use? What you write will have a significant impact on how people perceive you and your business, which is why professional writing […]

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  • The Definition of Quality Content

      In your business you use content everywhere: editorials, marketing, PR, SEO, social media, website copy, blog posts, brochures, email marketing, newsletters, white papers, video, blah, blah, blah. And yet many of you are still writing it in-house, using juniors with no marketing experience, or subject matter experts that know their onions but struggle to […]

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  • In-house or Outsourced? The Pros and Cons of Freelance Copywriting

      In-house vs. out sourced is a debate that continues to rage and one that I am constantly battling against. A few months ago I did some work for a London based Fintech. They were looking for a new approach to their direct mail letters because their response rate wasn’t the greatest. The then CMO […]

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  • Why Professional Copywriting Isn’t as Cheap as Chips

      Content – you can’t live without. Whether it’s creating new web content, brochure copy, an email campaign, white paper, case study or article, it takes time, skill and a certain flair to produce something that’s engaging. You usually tell yourself you don’t have the time to create it yourself when the simple truth is […]

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