• Copywriters Do More Than Write

      If you thought that a copywriter only created content, you wouldn’t be alone. After all, that’s what the name of the profession suggests. Content, in all its forms (written, verbal, etc.) is vital for every business, which is why every company should use one. But their skills go beyond writing. Let me explain. Making […]

    Read more

  • A Cautionary Tale: Be Open-minded When Working With a Copywriter

    Help! I need a copywriter. You decided it’s time to call in the experts. It can be a tough decision to make sometimes, especially because of the impact it will have on your costs. However, it’s important to focus on the long-term benefits. Let’s take content outsourcing as an example. By that, I don’t mean […]

    Read more

  • Your Written Brand – Do You Know Who You Are?

      Brand is everything in the business world, but for most people, it starts and ends with a logo. The mindset seems to be that a cool logo will instantly attract an audience that’s willing to part with its hard earned cash. Well here’s some disappointing news for you – a logo won’t sell your […]

    Read more

  • Make Your Blogs Readable

      You’ve made the decision to harness the power of blogging to boost your website’s visibility and your status as an expert in your field. Where do you start? You know your blog has to look fresh and be attractive, engaging and easy to use, but that’s not the be all and end all. Looks […]

    Read more

  • Therapeutic Copywriting

      It hurts, doesn’t it? You’ve hit a metaphorical brick wall and are at a loss as to what to do. You’ve tried all sorts of things, asked for advice and scoured the internet for inspiration. Finally, you’ve landed on my website, and I have the answer you’ve been looking for. Yes, the copy on […]

    Read more

  • Your Content is Alienating Your Customers

      I’ve been in the copywriting game for quite a while now, and if there’s one thing I hate, it’s ‘in your face’ marketing content. You know the stuff I mean; all those websites and landing pages that are full of highlighted hype and insincere multi-coloured drivel that’s supposed to make you pull out your […]

    Read more

  • Creating Content – Looking Beyond the Mirror

      The wheels of business need content to keep them turning. It can take several different forms: text, infographics, video, podcast, etc. Designed to connect with your audience, it’s what drives leads and, sometimes, closes sales. Or at least that’s what it should do. All too often it’s overlooked leaving you scratching your head. How […]

    Read more

  • Great Copywriting Takes Longer Than You Think

      Every copywriter comes across this problem. Practically every new client will take this stance when it comes to negotiating the fee for a piece of work. What is it? “It won’t take that long; you only need a day and a half to write that document.” Is that right? So, what you are you […]

    Read more

  • Behind The Doors at Briar Copywriting

      Ever wondered exactly who’s behind Briar Copywriting? OK, this website gives you quite a few clues, but it doesn’t really tell you about Sally Ormond the person. Towards the end of last year, I was asked by my good friend Katherine Wildman (a fellow scribe) to take part in her “The Writing Desk” interview […]

    Read more