• Meta Descriptions, Are They Still Important?

    meta descriptions Is there any point in adding a meta description to your web pages and blogs? After all, Google ignores and rewrites meta descriptions over 70% of the time for pages on the first page of the search results. The simple answer is yes. The meta description tag draws the reader in from the […]

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  • 11 Google Ranking Factors You Should Know About

      With so much conflicting information on the internet, how can you be sure you get the real deal when it comes to Google’s ranking factors? The simple answer is to find a genuine expert who knows his onions. In my case, I turn to Search Engine Journal for the low down on what’s what […]

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  • What SEO Copywriting Is Not

      Were you hoping to read a post about how to do SEO copywriting well? Prepare to be disappointed. Mind you, if you’re desperate to know about that, you can read about it in my earlier post: The Absolute Truth About SEO Copywriting. All I want to do here is create a short post that […]

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  • Off-page SEO Isn’t Just Link Building

      In the words of Moz Blog: “Off-page SEO is the act of optimizing your brand’s online and offline footprint through the use of content, relationships, and links to create an optimal experience for prospects and search engine crawl bots. It typically leads to gradual increases in positive brand mentions, search rankings, traffic to your […]

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  • SEO Success Factors – Infographic

      For every online marketer, SEO (search engine optimisation) is a necessary evil. Why evil? Mainly because people see it as a mystical and complex monster that only a few understand. The real fact is that SEO isn’t that hard to master, at least not the on-page stuff. If you’re not a coder, you’ll need […]

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  • Link Building in 2016

      I hesitate to say that search engine optimisation (SEO) has changed a lot over the years, mainly because, if you’ve been doing it properly, it hasn’t really altered much at all. High quality content has always been important, as has links to/from authority sites. The only thing that’s changed is Google’s crack down on […]

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  • Looking at SEO From Google’s Perspective

      For a number of years, Searchmetrics has been compiling reports about Google’s ranking factors to help developers and SEOers get to grips with what the search giant is looking for. Their latest report focuses on user experience, content, social signals, backlinks and technical aspects. Here’s a quick round up to give you an insight […]

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  • The Simple Answer to Search Engine Optimisation

    SEO and SEO copywriting is a vital part of any business’s marketing, but it can also be one of the biggest pains. Not because it can be a bit complex, take a lot of time and investment, but because of the unsolicited emails that most companies are bombarded with each day. Every company claims to […]

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  • Why Off Screen SEO is Important

    Search engine optimisation usually makes you think of things like: SEO copywriting Keywords Title tags Headings and subheadings These are all very important when it comes to boosting your website’s SEO, but there’s a lot more that also has to happen ‘behind the scenes’. What is off screen SEO? There are 3 main elements that […]

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  • Creating Better Page Titles

    Search engine optimisation isn’t a great mystery. Yes, it will help you get found in the search results, but when it comes to copy on your website, the most important thing to remember is to write for your reader and not the search engines.Blogging is a great way to promote yourself and your business, but […]

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