• How to Link Build Well

    When it comes to search engine optimisation strategies, there are a number of elements that must be addressed: Keywords Well designed website Title tags and META Descriptions SEO copywriting Links The first 4 are all vital to your SEO success, but number 5 is possibly even more important. Your link building strategy is the engine […]

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  • Why Keyword Research is The First Thing You Should Do

      What should come first? Your website or your keyword research. Unlike the chicken and the egg conundrum, this one is easy to answer – your keyword research should always come first. Researching your keywords (not guessing) is vital if you are going to get the most out of your web presence. The words you […]

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  • Don’t Be An SEO Black Hat

      Are you being tempted by the dark side? Are you looking for great results without the hard work? If you are, you are heading for a very big fall because the grass most certainly isn’t greener on the dark side. As an online marketer, search engine optimisation is vital for your survival. But the […]

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  • How to Blog Eternal

      Are you a serial blogger? You know, the type of person who churns out a post, forgets about it and then churns out the next. The content you produce for your blog is very valuable so you must make the most of it. Unlike other forms of communication, a blog post won’t disappear or […]

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  • Marketing With Google Local

        Does this look familiar? This is the Google 10 box that appears at the top of your search results. It shows 10 local businesses that relate directly to your search term (so in this case it is builders). Ever wondered how companies get listed here? Or haven’t you given it much thought because […]

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  • Become a Blogging Expert

      Are you looking for some blogging advice? Be yourself. The mistake many people make when starting their blog is they try and emulate their blogging heroes. There’s nothing wrong with turning to them for inspiration but your blog should be a reflection of you and not a poor imitation of one of the blogging […]

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  • Using YouTube for Keyword Research

      Sally Ormond, freelance copywriter, comments on Kieron Hughes’ post “Using YouTube as a keyword research tool for SEO” that appeared on SEOMOZ.org When talking keyword research, most people think about what they’re selling (products and services) and probably their geographical location. For many people, the primary tool used is the Google Adwords Keyword Tool. […]

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  • Blogging–Optimising Your Posts

      Blogging is an excellent way to boost your business’s online presence. Yes it takes time but, believe me, it really does work. I’m a copywriter and have been blogging for several years now and it has really helped be cement my position within the Google rankings. Blogging means you are constantly putting fresh content […]

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  • Google Instant Preview

    The SEO Low Down Google is constantly changing. It loves to keep internet marketers on their toes by changing the goal posts every so often. One of the most recent changes that you’re bound to have noticed is the introduction of Google Instant Preview. Now, when you enter a search term in the Google search […]

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  • Article Marketing–Quantity or Quality?

        If you’re into search engine optimisation the chances are you’re also a keen article marketer as it’s one of the most effective ways of boosting your web presence. Not only will it help you ‘own more of the web’, it will also position yourself as an expert in your field and generate those […]

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