• How Not to Design a Website

      Whether you’ve got a website and need a revamp or you’re just starting out on  the web there are certain things you need to avoid when thinking about your design. Remember that your website is, in effect, your online shop window. Think about how it will be viewed by your visitors, what they will […]

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  • How Not to Link Build

      You’ve done your keyword research, you’ve designed your website so it’s easy for your readers to navigate, you’ve even found an SEO copywriter to write some great, targeted copy that your visitors will want to read. So what’s next? That is just the start of your search engine optimisation strategy, if you want it […]

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  • Building Links For SEO

      Search engine optimisation – three words that can fill any internet marketer with dread. If you opt for the PPC (pay per click) route, you may see faster results but you’ll also experience the high price tag that tends to come with it. SEO may be slower but it’s a more economical long term […]

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  • Get To Grips With On Page SEO

        Every business with a website is after good Google rankings. With more and more people turning to the internet for goods and services, you’ve got to be listed if you want to be found. Which means your listing has to be on the front page. The copy on your website has to contribute […]

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  • Making The Most of Local Search Marketing

      The days on the Yellow Pages and Business Pages are fast diminishing. More people today turn to the search engines to find local service providers and products. Therefore getting to grips with local search has never been so important. How geared up it your website and online marketing activities up for local searches? The […]

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  • SEO–7 Things You Should Know

      Search engine optimisation – love it or hate it, it’s here to stay so you’d better get to grips with it. Before you ask, no I wouldn’t call myself an SEO expert. So why am I writing this post about it? Well, I am a pretty good SEO Copywriter – what makes me so […]

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  • SEO Copywriting–Does Word Count Matter?

      As an SEO copywriter I hate word count. It’s counterproductive and here’s why. Over the years I have worked on many SEO copywriting projects – some direct with businesses others for SEO web designers and companies. Most clients realise I know quite a lot about SEO copywriting and in particular how it works. Many […]

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  • Using Local SEO Copy on Your Website

      If you are a business owner looking to get into online marketing and, in particular, search engine optimisation, don’t forget to think local. More and more people are searching for local companies through the search engines so it’s never been more important to ensure you have a strong local SEO presence on the web. […]

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  • SEO Copywriting is a Long Game

      Remember Wimbledon last year and that epic match between Mahut and Isner? It lasted an incredible 11 hours and 5 minutes in total with Isner eventually winning 6-4 3-6 6-7 7-6 70-68! You’re probably wondering what Wimbledon, and that match in particular, has to do with SEO copywriting. Well hang in there and I’ll […]

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  • How to Reduce Your Bounce Rate

    Online marketers are obsessed about search engine optimisation. There’s nothing wrong with that, after all they wouldn’t get anywhere without keywords, backlinks and a decent website structure. But by spending every waking hour worrying about them you could be missing the bigger picture. Google analytics is vital if you want to know what’s going on […]

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