• Be Visible Online

      Every business that uses the internet wants to get found. So how do you do it? Search engine optimisation is obviously a big part of online visibility one aspect of which is building back links.   What’s a back link? The best way to get people to find your website is to have loads […]

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  • What is Keyword Research?

      As an online marketer, it is vital you get your head around the various concepts of search engine optimisation. This is the most effective, long term solution to achieving great Google rankings. It’s also probably one of the most cost effective. But many companies are still opting for PPC campaigns instead. Although they can […]

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  • SEO Copywriting–It’s All About Your Reader

      On the one hand you have your reader, on the other the search engine spiders. So who do you concentrate on? All too often, the copy on most websites seems to place the importance on the spiders—big mistake. Their copy is crammed with their keywords because the businesses are fixated on getting to the […]

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  • Boost Your Traffic Through Blogging

      How’s your website doing? Are you getting loads of traffic or is it floundering? If people aren’t finding your website it might as well not exist. Of course the best way to get found is through the search engines. But even if your site has been structured well and it contains good SEO copywriting, […]

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  • Woeful Websites

    Most businesses realise that the internet is the place to be these days. It is a vast market place scoured by millions of internet users every day. But that doesn’t mean you should dash out and throw any old website together. If you want a website it should for one reason only – to sell. […]

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  • How to Avoid SEO Penalties

      Search engine optimisation is helping businesses, of all sizes, reach a wider online audience. If it is done well they can slash their marketing budgets because the need for ‘paid’ advertising can be greatly reduced. But because SEO takes time, many are still inclined to try to cut corners. Be warned, SEO shortcuts can, […]

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  • Marketing for Eternity

      Every marketer’s dream is to come up with a piece of collateral that markets their business forever. Wouldn’t that be amazing? Well, not only is it an amazing thought, it is also possible to achieve. Don’t believe me? Read on. Eternal online marketing In years gone by most of your marketing would have been […]

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  • SEO Copywriting–A Simple Guide

      Many people would have you believe that SEO copywriting is a mystical art that you can only do after many years of training high on a remote Tibetan mountain top. It’s not—but that’s not to say it is easy. It does take time to get to grips with because you have to learn how […]

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  • What Pages Should My Website Have? Part 1

      When creating your website you have to consider several things – your design, its functionality, your message etc. Your unique selling point and the products and services you offer are going to be very individual. But one thing that is fairly standard is the important basic range of website pages. Every page will have […]

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  • Urgh! Keyword Density

    Before we get going I just want to make one thing clear – the term ‘keyword density’ should be confined to the rubbish bin. There, I’ve said it. It is often used by ‘SEO experts’ who claim to understand the ins and outs of Google’s algorithms – well if that were true, they’d know that […]

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