• SEO Copywriting–It’s All About Your Reader

      On the one hand you have your reader, on the other the search engine spiders. So who do you concentrate on? All too often, the copy on most websites seems to place the importance on the spiders—big mistake. Their copy is crammed with their keywords because the businesses are fixated on getting to the […]

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  • Boost Your Traffic Through Blogging

      How’s your website doing? Are you getting loads of traffic or is it floundering? If people aren’t finding your website it might as well not exist. Of course the best way to get found is through the search engines. But even if your site has been structured well and it contains good SEO copywriting, […]

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  • Woeful Websites

    Most businesses realise that the internet is the place to be these days. It is a vast market place scoured by millions of internet users every day. But that doesn’t mean you should dash out and throw any old website together. If you want a website it should for one reason only – to sell. […]

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  • How to Avoid SEO Penalties

      Search engine optimisation is helping businesses, of all sizes, reach a wider online audience. If it is done well they can slash their marketing budgets because the need for ‘paid’ advertising can be greatly reduced. But because SEO takes time, many are still inclined to try to cut corners. Be warned, SEO shortcuts can, […]

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  • SEO Copywriting–A Simple Guide

      Many people would have you believe that SEO copywriting is a mystical art that you can only do after many years of training high on a remote Tibetan mountain top. It’s not—but that’s not to say it is easy. It does take time to get to grips with because you have to learn how […]

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  • What Pages Should My Website Have? Part 2

      In my last post we looked at the Home Page and About Us page. Now it’s the turn of the Products/Service page and FAQs. Products and services 1. A company selling products Quite often when you look at a website, the product pages are full of images showing you what you can buy with […]

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  • What Pages Should My Website Have? Part 1

      When creating your website you have to consider several things – your design, its functionality, your message etc. Your unique selling point and the products and services you offer are going to be very individual. But one thing that is fairly standard is the important basic range of website pages. Every page will have […]

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  • Urgh! Keyword Density

    Before we get going I just want to make one thing clear – the term ‘keyword density’ should be confined to the rubbish bin. There, I’ve said it. It is often used by ‘SEO experts’ who claim to understand the ins and outs of Google’s algorithms – well if that were true, they’d know that […]

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  • Website Copywriting 101

      As a website copywriter I know how difficult it can be to create text that is appealing, interesting and that converts readers into customers. So if you insist on going it alone and writing your own web copy, I can sympathise with you. But sadly, when companies do write their own copy they start […]

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  • Why Me and Website Copy Doesn’t Mix

    Before you all start scrolling down to add a comment telling me the title of this post is grammatically incorrect – I know, it’s meant to be. I want to talk about a common mistake in website copywriting, but first a short illustration. It is the school summer holidays so I am trying to juggle […]

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