• How to Be a Boss at Optimising Your Web Copy

    I want to make one thing clear from the start: optimising your website copy for the search engines isn’t the be-all and end-all of online marketing.  While it is essential to make your website as visible as possible, it’s more important to create high-quality content that people will want to read.  If you fill your […]

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  • SEO Copywriting Has Changed Not Died

    For many years now, businesses have turned to their trusted copywriterto create their website copy.  Why? Because they knew that the way their content was written would have an effect on their search rankings, in other words, they needed SEO copywriting.  Now for me ‘traditional’ (i.e. bad) SEO copywriting is no more, especially in light of Google’s […]

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  • What SEO Copywriting Is Not

      Were you hoping to read a post about how to do SEO copywriting well? Prepare to be disappointed. Mind you, if you’re desperate to know about that, you can read about it in my earlier post: The Absolute Truth About SEO Copywriting. All I want to do here is create a short post that […]

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  • SEO Copywriting is NOT Bad Copy

      Here’s a news flash for you, SEO copywriting is not bad copy. Granted, there is a lot of gobbledygook out there pretending to be high-quality content, but it’s usually written by someone who has no idea what they are doing. It’s entirely their fault; they foolishly believe the BS that’s still floating around on […]

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  • How Do You Know if You’re Doing SEO Copywriting Right?

      Do I think all SEO copywriting is bad? No. There is some terrible stuff out there, but that’s because someone who doesn’t know better has written it. SEO copywriting can be great content, so how do you know if you’re doing it right? The simple answer is this. Do you work from an SEO […]

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  • What The Hell Is a Keyword Anyway?

      Keywords get bad press. They have been abused over the years by unscrupulous SEOs and dodgy copywriters, and repeatedly crammed into every inch of websites in the vain hope they will make Google propel the site to the top of the rankings. By the way, that doesn’t work. Although they have taken a bit […]

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  • The Absolute Truth About SEO Copywriting

      There are a lot of blogs out there about the wonders of SEO copywriting. It’s magical. It’s difficult to achieve. Only a word-ninja can hope to create it. Let’s get that into perspective: It’s not magical, but it will help you gain greater visibility in the search results You don’t have to be a […]

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  • Is SEO Copywriting Dead?

    A recent copywriting project of mine prompted me to write this post. I was approached to produce the website copywriting for a client. Unbeknown to me, they were also working with a ‘marketing expert’ to try and get the business on track. After a long meeting and a lot of research, I created the web […]

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