• Off-page SEO Isn’t Just Link Building

      In the words of Moz Blog: “Off-page SEO is the act of optimizing your brand’s online and offline footprint through the use of content, relationships, and links to create an optimal experience for prospects and search engine crawl bots. It typically leads to gradual increases in positive brand mentions, search rankings, traffic to your […]

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  • What The Hell Is a Keyword Anyway?

      Keywords get bad press. They have been abused over the years by unscrupulous SEOs and dodgy copywriters, and repeatedly crammed into every inch of websites in the vain hope they will make Google propel the site to the top of the rankings. By the way, that doesn’t work. Although they have taken a bit […]

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  • What Comes First? Website Design, SEO, or Content?

      You need a new website because you’ve either started a new venture, or your old one needs updating. You know you need a great design. You know you need an expert to help you with your SEO strategy. You also know you need a professional to create mind-blowingly excellent content. But, which one do […]

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  • On-page SEO Optimisation – Infographic

      Search engine optimisation is here to stay, so whether you love it or loathe it, you’ve got to understand it. When it comes to writing optimised copy, all you have to do is concentrate on creating natural, high-quality content that’s relevant to your readers. That’s it. No magic is required, just great writing. As […]

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  • Why Content, SEO and Social Media Are Stronger Together

      High quality content powers Google. It’s true; you’ve probably read umpteen blogs that tell you that. So does that mean you can cut back your spending on SEO and social media? No. Eh? In these uncertain times you’re going to be looking hard at your budgets to see where you can save a few […]

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  • Use Images to Optimise Your Blog’s SEO

      You don’t need me to tell you about why you should be using images in all your blog posts. Just in case you’re unsure it’s because images will entice visitors to click through to your website more readily. A headline is all well and good, but a great image is more persuasive. But just […]

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  • RankBrain – What it is, what it does and what you need to do

      What is it? If you’ve been keeping up with the latest search and Google news, you would have already heard about RankBrain. If you’re unsure what it is, it is Google’s latest ‘toy’ – a machine-learning artificial intelligence system to help the search giant sort through its search results. This video from Bloomberg explains […]

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  • 4 Ways to Rock at On-site SEO

      SEO? What’s the point? I’ll always rank below those huge companies with bottomless marketing budgets. Yes, that’s true, but they are there because they’ve paid to be there. You can still be up there with them by playing by the SEO rules and mastering the organic search results. Let’s face it, I’m a consumer […]

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  • How to Write Value-orientated Content

      Online marketing is never static. What’s hot and what’s not is constantly changing, keeping marketers on their toes. One thing that is certain is that content marketing is central to SEO (search engine optimisation) and always will be. That’s all well and good, but how do you know what types of content are marketable? […]

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  • Link Building in 2016

      I hesitate to say that search engine optimisation (SEO) has changed a lot over the years, mainly because, if you’ve been doing it properly, it hasn’t really altered much at all. High quality content has always been important, as has links to/from authority sites. The only thing that’s changed is Google’s crack down on […]

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