• Marketing copywriting should always be simple

    Your marketing copywriting should always be simple. “My audience is highly educated.”   “Everyone in our industry speaks like this. It’s expected.”   “I want to sound intelligent and complex phrases achieve that.”   “Of course, my customers know what our acronyms mean.” Those are just a few of the objections I hear from clients […]

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  • Simple Copywriting is Not For Dummies

      Pretty much every new project I work on with a new client includes the same conversation. It goes something like this. Me: “The message we write for our prospects must be simple, concise and to the point.” Client: “Our customer base is very educated so we expect you to use language that reflects this. […]

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