• Move Over E-Commerce, It’s Time For C-Commerce

        No, I haven’t been at the gin. C-commerce is all about the connected experience. Your customers no longer want the crude and clunky online sales experience they’ve been used to. Now they want the all singing all dancing smooth experience that places the customer right in the heart of everything. Let me explain. […]

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  • How To Use Keywords In Your Social Media Profiles

        Keywords in your social media profiles – is that a thing? Yes, it is. Why? Well, let me ask you this – why do you use keywords in your website copy? The answer is simple, so you can be found in the search results for the service or product you offer. After all, […]

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  • You Suck at Social Media

      You jumped on the bandwagon. Your competitors dived into social media so you thought you’d better do the same. Without thinking you created a Facebook business page. Then you dabbled in Twitter, Instagram, and Google +. What did you do with them? You posted umpteen updates about your products, services and business. What happened? […]

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  • Why Content, SEO and Social Media Are Stronger Together

      High quality content powers Google. It’s true; you’ve probably read umpteen blogs that tell you that. So does that mean you can cut back your spending on SEO and social media? No. Eh? In these uncertain times you’re going to be looking hard at your budgets to see where you can save a few […]

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  • There’s No Such Thing As Social Selling

      Marketers love buzz words. Every so often they’ll come up with another doozy that makes them sound knowledgeable, but that in reality is just another catch phrase. It gets banded about on the internet and before you know it, it’s wheedled its way into your vocabulary and you start using it, and worse still, […]

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  • What is Periscope and Do You Need It?

      According to Periscope’s website, it was inspired because they “…wanted to build the closest thing to teleportation.” In real terms, it is a way of exploring the real world through someone else’s eyes; it’s an app that allows you to share and watch live video broadcasts from your mobile phone. That’s pretty cool, but […]

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  • Don’t Outsource Your Social Media Activities

    What is social media about? Customer interaction, showing your human side and getting your thoughts out there for all to see. Did you notice that I used the word “your” in that sentence? If you get someone else to deal with your social media how can the comments be your thoughts and how can you […]

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  • Social Customer Services – Are You Making the Most of it?

    Last night I watched the Channel 4 documentary “The Complainers”. No one’s impressed when things go wrong, so some of the reactions of the people on the programme were understandable (although I do have an issue with the guy who was a professional complainer who’s sole aim was to get compensation from every company possible), […]

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  • The Power of Joined Up Marketing

    Why you need content, social media and SEO in your marketing strategy Do you see content marketing, social media and SEO as three separate entities? If you do, you’re probably not seeing the results you want from your marketing activities. Content marketing is a must because. Social media widens your reach. SEO (search engine optimisation) […]

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  • How to Get People to Love Your Marketing

    You do a lot of marketing. On top of your print stuff, you also do: Social media Blogging Videos Email/newsletters But how do you get your readers to love what you do? In a word – engagement. Every thing you do must make a connection with them in some way. To give you a helping […]

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