• Off-page SEO Isn’t Just Link Building

      In the words of Moz Blog: “Off-page SEO is the act of optimizing your brand’s online and offline footprint through the use of content, relationships, and links to create an optimal experience for prospects and search engine crawl bots. It typically leads to gradual increases in positive brand mentions, search rankings, traffic to your […]

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  • 32 Social Media Marketing Stats for 2017 [Infographic]

      I do love a good infographic, and this one is excellent. Created by the talented people over at Red Website Design, this one takes a look at a few facts and figures that will help you devise the perfect social media marketing campaign for your audience. Every business caters for a different audience, and […]

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  • Social Media is About Connecting Not Selling

      I’m sure I’ve probably touched on this subject before, but considering the approaches I get through social media it needs to be said again. Social media is for connecting. Yes, it is possible to sell also, but not from the outset. If you try you’ll be banished to spamsville. Through the likes of Twitter, […]

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  • How to Measure Your Social Media Goals

    Working our the effectiveness of your social media activities isn’t easy. For many companies, the decision about whether to start using platforms such as Twitter, Facebook and Pinterest comes down to how they can assess their return on investment. And without a clear-cut answer, they tend to steer clear. So how can you measure your […]

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  • How Online Shopping is Becoming Social

    Have you noticed how social media has managed to become part of our every day lives? Because of many of us now own smart-phones we automatically sent tweets, update our Facebook statuses and log in on Foursquare wherever we go. In fact, it’s also beginning to have an impact on our shopping habits. We no […]

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  • Advertising on Facebook

    The whole world is going Facebook crazy. Now with 1.01 billion active users its’ amazing anything gets done any more, especially when you read that 50% of active users log in every day. When do we find the time to fit in work? Although that might not be comforting reading for employers, it is for […]

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  • Selling Through Social Media

    Most businesses will agree that social media is a great marketing tool, but few have worked out a way of getting a return from their activities. In a post on Freelance Copywriter’s Blog called The Money’s in The Relationship,  I looked at how your return through social media should be measured by the value of […]

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  • How to Get Your Social Networking Right

    There’s no getting away from the fact that social media and social networking are a great way to reach a global audience. But the thing you have to remember is that once you’ve put something out on the Internet, it’s there forever. That’s why it’s essential you get a strategy in place before you start. […]

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  • Should You Automate Social Media?

    When using social media within your marketing strategy, should you automate it? That question usually divides opinion. There are those that think it’s fine to automate and schedule a stream of updates so they always have a presence on Twitter. But there are those that believe that social media should be social and an activity […]

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  • Social Media – Who’s Got Time For That?

    ‘I don’t have time’ or ‘it’s a complete waste of time’ (which usually translates into ‘I don’t understand it’) are 2 of the most common responses when people are asked why they’re not using social media as part of their marketing strategy. But those that have taken the time to understand the mechanics of social […]

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