• What is Social Media’s ROI?

    There are a lot of companies out  there now using social media. But there are also a lot of companies who are still resisting it. The main reason is it’s perceived lack of Return on Investment (ROI), with the boss forcefully announcing that if you can prove its ROI he’ll think about it. But there […]

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  • Relationship Selling is More Powerful than Traditional Cold Calling

    Do you remember the days when marketing your business involved taking out an ad in a magazine or local paper. It was great wasn’t it? Your little box snuggled up against all your competitors’ little boxes. Then of course there was the humble mail shot, not to mention the dreaded cold calling. You’d spend hours […]

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  • Connecting Through Online Marketing

      Content marketing online, gives you the power to educate, communicate, influence people and attract a continuous stream of potential customers. But you must have a strategy. Jumping in without thinking rarely works. You must be realistic and understand that results won’t happen over night. To make it work you need patience and perseverance. As […]

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  • Using Social Media Effectively

      Once upon a time, customers could only get in touch with you by telephone, letter or by visiting your premises. If they were unhappy, they’d probably moan about you to a friend or two and you’d be non the wiser. How times have changed. Now, if they’re unhappy they’ll tweet about it or post […]

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  • Social Media–Connect, Don’t Spam

    Everyone uses social media these days – or at least it seems like it. As a copywriter I use it a lot. Whether it’s tweeting for help (usually IT related problems), offering advice, promoting my blog posts, or just general chit-chat, I love using it as a way of connecting with other people. Did you […]

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  • Social Media–The Internet’s Marmite

      Most people will either love social media or hate it – with the odd few thrown in who simply don’t ‘get it’. But the problem is for those who hate or don’t ‘get it’, social media is here to stay and it will continue to grow. We’ve already seen Google join the party with […]

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  • The Value of Internet Marketing

      Internet marketing is vitally important for your business. Not convinced? OK, utilising activities such as article marketing, social media, blogging and other content creation will have a dramatic effect on your business’ online visibility and exposure. Just in case you are still sitting there shaking your head, take a look at a few facts […]

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  • Managing Your Social Media Exposure

      In the good old days customers would communicate with you via letter, phone or in person. Today things are very different. Now they can send you a tweet, post a comment on your blog or leave you a message on Facebook. In the past if someone was unhappy with your service the ‘bad press’ […]

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  • Getting To Grips With Social Media

      Social media isn’t always an easy thing to get to grips with. It’s like any new thing – it takes a while to get the hang of it and a lot of practice. And understanding it is unlikely to happen over night; it will take time and patience. Let’s face it, communicating via a […]

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  • Effective Social Media

    Social media is everywhere, everyone seems to be using it but are you really getting the most out of it? Of course, that is assuming you’re using it – you are though, aren’t you? Using social media doesn’t mean simply setting up a Facebook page or Twitter account; anyone can do that. Using these social […]

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