• Consumers and Social Media

    This blog first appeared on our sister blog Freelance Copywriter’s Blog. If you’re going to use social media as part of your marketing strategy, you’ll need to know how your consumers are using it to make sure you’re getting the right type of information to the right people. As more and more people start to […]

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  • How to Get Your Social Networking Right

    There’s no getting away from the fact that social media and social networking are a great way to reach a global audience. But the thing you have to remember is that once you’ve put something out on the Internet, it’s there forever. That’s why it’s essential you get a strategy in place before you start. […]

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  • How to Get Your Content Shared Through Social Media

    Social media is conversation. It’s a way for people to exchange ideas, discuss common ground and share interesting information. The idea behind it is simple: Generate great content People pick it up and share it with others You get more followers, fans and comments Sounds easy, doesn’t it? But if you’ve been using social media […]

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  • Why Off Screen SEO is Important

    Search engine optimisation usually makes you think of things like: SEO copywriting Keywords Title tags Headings and subheadings These are all very important when it comes to boosting your website’s SEO, but there’s a lot more that also has to happen ‘behind the scenes’. What is off screen SEO? There are 3 main elements that […]

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  • Should You Automate Social Media?

    When using social media within your marketing strategy, should you automate it? That question usually divides opinion. There are those that think it’s fine to automate and schedule a stream of updates so they always have a presence on Twitter. But there are those that believe that social media should be social and an activity […]

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  • Social Media – Who’s Got Time For That?

    ‘I don’t have time’ or ‘it’s a complete waste of time’ (which usually translates into ‘I don’t understand it’) are 2 of the most common responses when people are asked why they’re not using social media as part of their marketing strategy. But those that have taken the time to understand the mechanics of social […]

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  • What is Social Media’s ROI?

    There are a lot of companies out  there now using social media. But there are also a lot of companies who are still resisting it. The main reason is it’s perceived lack of Return on Investment (ROI), with the boss forcefully announcing that if you can prove its ROI he’ll think about it. But there […]

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  • Relationship Selling is More Powerful than Traditional Cold Calling

    Do you remember the days when marketing your business involved taking out an ad in a magazine or local paper. It was great wasn’t it? Your little box snuggled up against all your competitors’ little boxes. Then of course there was the humble mail shot, not to mention the dreaded cold calling. You’d spend hours […]

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  • Connecting Through Online Marketing

      Content marketing online, gives you the power to educate, communicate, influence people and attract a continuous stream of potential customers. But you must have a strategy. Jumping in without thinking rarely works. You must be realistic and understand that results won’t happen over night. To make it work you need patience and perseverance. As […]

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  • Using Social Media Effectively

      Once upon a time, customers could only get in touch with you by telephone, letter or by visiting your premises. If they were unhappy, they’d probably moan about you to a friend or two and you’d be non the wiser. How times have changed. Now, if they’re unhappy they’ll tweet about it or post […]

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