• Don’t Let Your Subject Matter Experts Write Your Content

    It’s time to revisit the old copywriter vs subject matter experts conundrum once again. Subject matter experts are worth their weight in gold. Without them, companies wouldn’t be able to function. They are the unsung heroes and heroines who have dedicated their lives to understanding concepts that most of us find difficult to grasp. It […]

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  • How Freelance Copywriters Get the Best from Their Interviewees

    A big part of the freelancer copywriter’s workload is research. That could mean hours scouring the Internet, reading journals and magazines, or interviewing subject matter experts.  It’s the last one, the interview, I want to concentrate on here.  A subject matter expert is precisely what it says on the tin – an expert. That makes […]

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  • Subject Matter Experts Should Never Be Allowed To Write Content

    Subject matter experts are worth their weight in gold. Without them, companies wouldn’t be able to function.  They are the unsung heroes and heroines who have dedicated their lives to understanding concepts that leave most of us cold. It is through their encyclopaedic knowledge that your products and services lead the way in their field.  […]

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