• Copywriting Language

    Remember this guy? Our old English teachers may have taught us a lot at school, but for many the ghost of English lessons past has curbed their ability to write compelling and powerful copy. Why? Usually it’s because as soon as their writing starts to flow, a little voice mutters in their heads. It’s the […]

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  • Copywriting Secrets

    Psst. Come here – did you know there are millions of adverts everywhere you look? They’re on websites, in brochures, newsletters, emails… Do you want to know how to make yours stand out? Take a look at what your competitors are doing…and then do something completely different. I bet if you were to study the […]

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  • Keep Your Copywriting Fresh

    Creating copy for your marketing materials can take time. Getting your message just right takes thought, skill and a lot of practice. You marketing materials have to sell for your company without being able to speak. Their copy has to engage the reader instantly but without eye contact. That’s quite a tall order. But your […]

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  • B2B and B2C Copywriting

    Is there a difference between when writing to a business audience and writing to a (personal) customer audience? That is a question that frequently causes arguments amongst freelance copywriters – or at least heated discussions. Before I begin, this is my own opinion on this particular conundrum, and one that has stood me in good […]

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  • The Extrovert Copywriter

    If you are a copywriter, you have to be an extrovert. That doesn’t mean to say you have to get off your trolley constantly – well you could, might it play havoc with your writing. Your gregarious nature means you have to be personable so you can build rapport with your clients. You also need […]

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  • How Copywriters Build Rapport

    Can you write in such a way as to create an emotional bond with your reader? Now there’s a question for you. You can probably guess that I am going to say “yes you can” otherwise this will be one of the shortest blog posts in history! Building rapport with your customers is something that […]

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  • Article Marketing – Getting Organised

    Writing a diary for yourself is one thing – the only audience is you (unless someone takes a sneaky look at your inner most thoughts) so the process of writing is fairly straight forward. But writing for other people is a different ball game. You have to make your opinions and views entertaining and interesting […]

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  • Focusing Your Copywriting

    Ask any copywriter what one of the most important aspects of their job is and they’ll probably mention focusing on your reader. It is the reader you have to convince that the product you are writing about is the one they have been waiting for. Understanding them is vital if your writing is going to […]

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  • What You Have To Do To Make Article Marketing Work

    Article marketing is an excellent way to promote your business and elevate yourself to expert status within your field. With that comes trust and increased sales – but it doesn’t happen over night. As it is one of the cheapest ways to market yourself, it seems mad that so many businesses shy away from it. […]

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  • How To Make Your Adverts Persuasive

      You may have spent hours putting together a pretty advert which is very informative. Great – I’m sure you’re very pleased with it, which you should be assuming you weren’t hoping to make any money from it. But I have a feeling the main reason for going to all that trouble was to make […]

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