• Copywriting Tip – Words That Will Work In Your Favour

      Words can be very powerful. Believe it or not, the English language is full of words that will make people act the way you want them to. They will buy, they will contact you, they’ll even hop up and down on one leg whilst waving their arms around – OK, maybe not the last […]

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  • Using Power Words Gives Your Writing The Edge

      Q: What is the one thing that freelance copywriters are always asked for? A: Snappy or punchy copy. But of course, when you actually probe a bit deeper and ask exactly what they mean by ‘snappy copy’ and the response is usually along the lines of: “Erm…you know…snappy…punchy…that sort of thing.” Hmmm, very useful. […]

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  • Action Copywriting

    Finally you’ve reached the final stage of the AIDA saga. The past few articles have shown you how to grab your readers’ attention, get their interest, and create a desire for your product. Now all you have to do is get them to take action. The best way to get your reader to take action […]

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  • Desirable Copywriting

    My previous two articles have looked at how to attract attention and interest so now we are onto the ‘D’ of AIDA – so just how do you create a desire? Any sales person will confirm that getting someone to interested in something is one thing, but to get them to want it is entirely […]

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  • Interest Inducing Copywriting

    Following on from my last article, we’re now going to discover how you can attract your readers’ interest in what you are selling. How do you do that? Well, your reader has a problem – they are feeling stressed, bored or unfulfilled. It’s down to you to find a way to tie your product to […]

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  • Attention Grabbing Copywriting

    Every freelance copywriter lives by a certain set of letters. AIDA provides all the elements your writing needs to make a sale. If your copywriting skills are going to be effective you have to learn how to: – Capture your readers Attention – Arouse their Interest – Create a Desire – Get them to take […]

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  • Website Copywriting Tips

    7 Ways To Make Your Website Readable As a freelance website copywriter I am often asked by businesses to give an analysis of their  website copywriting. It is the same mistakes I see again and again so I decided to write this article to help you review your own site. The appearance of the text […]

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