• Testimonials or Case Studies?

      Testimonials or case studies? Which is best? Well, one thing’s certain, no one will believe a word you say without proof. It’s true. Your website content can be as compelling as you like, but if you don’t back up your claims in some way, no one is going to buy from you. The usual […]

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  • How to Gain More Positive Customer Reviews

      Reviews, testimonials, or whatever you call them are a fantastic way of attracting new business. Potential customers are more likely to believe their peers about the level of your service and quality of your products that what you tell them on your website and in your brochures. The problem is, getting your customers to […]

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  • Warning: Testimonials Can Harm Your Business

    On the face of it, testimonials have always been good for business. Potential new customers seek them out for reassurance. Reading what others have said gives them a good idea about the levels of quality and customer service they can expect to receive. But sometimes testimonials can do more harm than good. Harmful testimonials You’ve […]

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  • The Art of Subtle Self-Promotion

    Being a business owner means putting aside your British reserve and bigging yourself up. Every tweet, Facebook update, forum comment, brochure, website, email and newsletter is aimed at boosting your profile. But, how you go about that self-promotion will have an impact on how you’re perceived by others.   I am a God Don’t be […]

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