• Tone of Voice – there’s no such thing as an industry voice

    Let’s talk about your tone of voice. “What tone of voice do we want? Let me send you some links for our main competitors. They use the industry norm, so if you could recreate that, that would be great.”  If someone gave me a fiver every time, a client said that to me, I would […]

    Read more

  • Tone of Voice: What is it, and How Do You Find Yours?

    Tone of voice; you’ve read it numerous times. Every marketer on the planet is telling you that your company needs a tone of voice guide. You get it, but convincing your management to fork out for one is proving tricky. How to get your management team on board when creating your tone of voice If […]

    Read more

  • How Much Thought Have You Given Your Tone of Voice?

    Tone of voice? Isn’t that just a fallacy dreamt up by the marketing industry in an attempt to justify their high charges I guess some agencies might use it that way, but I can assure you tone of voice is not only real, but it’s also vital to your online success. In fact, I’d go […]

    Read more

  • A Copywriter’s Open Letter To Clients Everywhere

    Dear Client,  I felt yesterday’s meeting was very positive, and I loved your enthusiasm for doing things differently.  As discussed, when it comes to making an impact, being brave and using an approach that is the opposite to your competitors’ will catch the eye of potential clients.  It’s like I said if a company is […]

    Read more

  • Why Your Copywriter Will Give You What You Ask For

      The most important part of any copywriting project is the briefing. This will show your writer what you’re looking for, the goals you want to achieve, and the way you want to portray your company. Because of its importance, it’s vital you think carefully. Tone is everything Other than details of your customers, their […]

    Read more

  • Why You Need A Tone Of Voice Guide And How To Create One

      In the online digital world, your tone of voice is what sets you apart from your competitors. That’s why paying attention to the way you communicate (and keeping it consistent) is vital. If you’re unsure of what tone of voice means, basically it’s how you use language, the style you choose (i.e., professional, natural, […]

    Read more

  • Make Your Blog Voice Unique

      I get approached a lot by companies who, after reading my blog posts say: “I’ve been reading your blogs. I love the way you write and I’d love you to write blogs and articles for us too.” Wow, praise indeed. But I do have a slight issue with this. The way I write reflects […]

    Read more

  • What Is Your Brand?

      How much thought went into your brand when you started your business? Probably not a lot. I would imagine you decided what business you wanted to start, paid a web designer to out a small site together, spent hours/days/months (delete as appropriate) writing the content for said website and then…well, that was it. Along […]

    Read more

  • Find Your Voice Through Blogging

      The best way to create a unique identity for your company online is by finding your perfect voice. That means how you express yourself, your use of words – the way you talk. Yes, I do mean talk. As you’re reading this a voice in your head is ‘speaking’ the words to you. The […]

    Read more

  • Copywriting – How to be Natural and Authentic

      This is longer than my usual stuff, so you might want to grab a coffee while you read. Recently, I was asked to talk at a local business event. The topic I chose was the human face of copywriting – how to be natural and authentic. Why? Mainly because of the tonnes of bad […]

    Read more