• Using Hashtags the Right Way in Your Marketing Strategy

      A few days ago I headed out on my usual early morning journey to the gym. My companion for this relatively short trip was Nick Grimshaw (Grimmy) from Radio 1’s breakfast show. He was talking about one of his pet hates – the hashtag. I nodded silently as he ranted about how he was […]

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  • What To Do If You Want to Bomb on Social Media

    There are times when I think it would be a good idea to needed a license to use social media. Why? Simply because there are so many people on there that really don’t have a clue. Getting the etiquette right (this post focuses on Twitter) will have a huge impact on how you are regarded […]

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  • Don’t Outsource Your Social Media Activities

    What is social media about? Customer interaction, showing your human side and getting your thoughts out there for all to see. Did you notice that I used the word “your” in that sentence? If you get someone else to deal with your social media how can the comments be your thoughts and how can you […]

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  • What Happens Once You Get Twitter Followers?

    Have you noticed that some people on Twitter just want to collect followers? It’s not as if it means anything – you won’t suddenly become rich beyond your wildest dreams just because you have loads of followers. In fact, if anything it singles you out as the person that followed all those ‘how to get […]

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  • Consumers and Social Media

    This blog first appeared on our sister blog Freelance Copywriter’s Blog. If you’re going to use social media as part of your marketing strategy, you’ll need to know how your consumers are using it to make sure you’re getting the right type of information to the right people. As more and more people start to […]

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  • Companies Continue to Misuse Twitter

    After browsing through The Drum recently, I was absolutely astonished to come across this statistic: 71% of companies are still ignoring consumer complaints on Twitter I mean, come on, these are your customers. Just because they choose Twitter a their form of communication as opposed to a phone call, doesn’t make their complain any less […]

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  • How to Find Followers on Twitter

    For many people, when they start to dabble in Twitter, there’s one question that springs to mind – how do you find people to follow? If you’re just searching for friends and colleagues, you’ll probably run out of people fairly quickly, so how do you find interesting tweeters? Well, I’ve been a tweeter since 2008 […]

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  • Using Twitter to Help Your Business

    Everyone’s using Twitter these days, aren’t they? Whether you love it or hate it, if you’re not already using it to help your business, you really should think about it. As a copywriter I have been using Twitter for a while now. It helps to promote my blogs and articles, I can talk about my […]

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