• What’s The Point of Twitter?

    This blog first appeared on our sister blog, Freelance Copywriter’s Blog, but we felt it was so useful we wanted to share it with you here too. Despite the number of blog posts and articles you see about Twitter, I was flabbergasted to read a recent post on The Drum. Apparently 71% of companies are […]

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  • Using Twitter – What to Tweet?

    One of the main barriers that prevents businesses using Twitter is not knowing what to say. There is still a common misconception out there that makes people think that tweeters only ever talk about what they had for lunch. OK, sometimes they do, but on the whole tweeters use the social media platform as a […]

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  • Should You Automate Your Tweets?

    To state the obvious, Twitter is a social networking platform – is it really possible to automate being social? Let’s face it being social is about conversation, spontaneity and reacting to the comments of others. To be able to do that you need to be present – so why do so many people think that […]

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  • Companies Continue to Misuse Twitter

    After browsing through The Drum recently, I was absolutely astonished to come across this statistic: 71% of companies are still ignoring consumer complaints on Twitter I mean, come on, these are your customers. Just because they choose Twitter a their form of communication as opposed to a phone call, doesn’t make their complain any less […]

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  • Should You Automate Social Media?

    When using social media within your marketing strategy, should you automate it? That question usually divides opinion. There are those that think it’s fine to automate and schedule a stream of updates so they always have a presence on Twitter. But there are those that believe that social media should be social and an activity […]

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  • Social Media – Who’s Got Time For That?

    ‘I don’t have time’ or ‘it’s a complete waste of time’ (which usually translates into ‘I don’t understand it’) are 2 of the most common responses when people are asked why they’re not using social media as part of their marketing strategy. But those that have taken the time to understand the mechanics of social […]

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  • Social Media–Connect, Don’t Spam

    Everyone uses social media these days – or at least it seems like it. As a copywriter I use it a lot. Whether it’s tweeting for help (usually IT related problems), offering advice, promoting my blog posts, or just general chit-chat, I love using it as a way of connecting with other people. Did you […]

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  • Social Media–The Internet’s Marmite

      Most people will either love social media or hate it – with the odd few thrown in who simply don’t ‘get it’. But the problem is for those who hate or don’t ‘get it’, social media is here to stay and it will continue to grow. We’ve already seen Google join the party with […]

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  • Managing Your Social Media Exposure

      In the good old days customers would communicate with you via letter, phone or in person. Today things are very different. Now they can send you a tweet, post a comment on your blog or leave you a message on Facebook. In the past if someone was unhappy with your service the ‘bad press’ […]

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  • Getting To Grips With Social Media

      Social media isn’t always an easy thing to get to grips with. It’s like any new thing – it takes a while to get the hang of it and a lot of practice. And understanding it is unlikely to happen over night; it will take time and patience. Let’s face it, communicating via a […]

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