• How Article Writing Will Boost Your Profits

    The writing of articles and article marketing is one of the best and fastest ways to market your business. As a copywriter it is something I have been doing for sometime to great effect. Don’t believe me? OK then, I’ll prove it. I have put together 7 ways you can benefit from articles. Are you […]

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  • Website Copywriting – 8 Ways to Make Your Copy Great

      The world is becoming more and more virtual every day. As a website copywriter it is my job to help you to create an engaging website that’s interesting, relevant and converts visitors into customers – no pressure then! You might think your website already satisfies these criteria, but it is worth reading on just […]

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  • Freelance Copywriter’s Armoury – Call To Action

      Ask any freelance copywriter what is one of the most essential elements in their marketing  armoury, they’ll say your call to action. Your call to action is undoubtedly one of the most powerful parts of your copywriting. Let’s assume your copy has been compelling enough to keep your reader engrossed to the very end, […]

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  • Why It’s Important To Survey Your Market

    You would think it is common sense to survey your customers now and again wouldn’t you. So why do so many businesses fail to do it? There is only one way you’ll find out whether your products and services provide what your customers need and expect – by asking them. Customer research is vital to […]

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  • What Makes People Buy?

    One of the hardest parts of my job as a freelance copywriter is working out exactly what to say to make someone buy. Everyone is different, every product is different. Wouldn’t it be great if you inherently knew exactly what to say to make someone buy from you? Well, that is pretty much what I […]

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  • Copywriting Tip – Words That Will Work In Your Favour

      Words can be very powerful. Believe it or not, the English language is full of words that will make people act the way you want them to. They will buy, they will contact you, they’ll even hop up and down on one leg whilst waving their arms around – OK, maybe not the last […]

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  • Using Power Words Gives Your Writing The Edge

      Q: What is the one thing that freelance copywriters are always asked for? A: Snappy or punchy copy. But of course, when you actually probe a bit deeper and ask exactly what they mean by ‘snappy copy’ and the response is usually along the lines of: “Erm…you know…snappy…punchy…that sort of thing.” Hmmm, very useful. […]

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  • Interest Inducing Copywriting

    Following on from my last article, we’re now going to discover how you can attract your readers’ interest in what you are selling. How do you do that? Well, your reader has a problem – they are feeling stressed, bored or unfulfilled. It’s down to you to find a way to tie your product to […]

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