• How to be Unique in Your Market Place

    You hear it all the time. If you want stand out from your competition you’ve got to have a unique selling point – a point of difference that no other company can offer. The problem is if you sell widgets, the chances are your widgets are very similar to those that your competitors sell. Sure, […]

    Read more

  • Websites That Convert – What’s Their Secret?

      How is your website doing? Does it get a lot of traffic? If so, is that reflected in your conversion rate? What I’m asking is, if your site gets thousands of hits a week is that converting into sales? As a copywriter I come across lots of websites. Some look good, have a decent […]

    Read more