• Why You Need a Social Media Policy

    A social media policy is essential if you are a business that uses social media to reach out to its customers. Through the social networks you use, your customers can reach you instantly and everything they and you say on that platform happens in real time – once you’ve sent a tweet or written a […]

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  • Consumers and Social Media

    This blog first appeared on our sister blog Freelance Copywriter’s Blog. If you’re going to use social media as part of your marketing strategy, you’ll need to know how your consumers are using it to make sure you’re getting the right type of information to the right people. As more and more people start to […]

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  • How Social Media Can Land You in Trouble

    It’s a well known fact these days that employers use social media as a way of screening candidates. Your Facebook wall offers them a great insight into the type of person you really are, rather than the one you display in the interview. But that’s not the only way social media can land you in […]

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